GRUPO MODELO, S.A. de C.V. ("Modelo," "us," or "we") respect the privacy of every user who visits this Web site. This Privacy Policy outlines: (1) the type of information that we typically collect; (2) how we may use that information; and (3) the choices that are available to you regarding the collection, distribution and use of your information.

How We Collect Information

We only collect personally identifiable information when you voluntarily provide it. We collect personally identifiable information when, for example, you purchase products, register, sign-up for Modelo's e-mail newsletter, or enter drawings, sweepstakes, or contests. The information we may ask you to provide may include, for example, your name, password, address, telephone number, e-mail address, and birth date. When you order products on-line, we collect your name, birth date, mailing and e-mail addresses and your credit card number and card expiration date.

Some Information Is Collected Automatically

The Web site may collect some non-personally identifiable information automatically.

Cookies: A cookie is a piece of data stored on your hard drive that contains information about you. Cookies can also enable us to track and target your interests to enhance your experience on our site. We do not set any personally identifiable information in cookies, nor do we employ any automatic data capture mechanisms on our web site other than cookies. When the user revisits the Web site, Modelo may recognize the user by the Internet cookie and customize the user_s experience accordingly. Most Web browsers are set up to accept cookies. If you'd prefer, you can set your browser to refuse cookies or to alert you whenever cookies are being sent. You should refer to your browser instructions or help screen to learn more about these functions. It is possible that some parts of a Web site, like Modelo's shopping areas, will not function properly if you do not accept cookies.

Log Files: Examples of this type of information include the type of Internet Browser, the type of computer operating system used, your IP address (the number assigned to your computer while it is on the Internet), and the URL of the Web site from which you linked to our Web site. We collect log file information to help with system administration. We may also use log file information to analyze trends, administer the site, track user_s movement, and gather broad information for aggregate use. IP addresses and other log file information are not linked to personally identifiable information.

How We Use The Information We Collect

We use the information we collect to help us improve our products and services. We also use the information to tailor this Web site to better match your interests and preferences. We use credit card and other customer information to process orders. We send e-mail to our customers when we receive orders and ship orders. If we have trouble processing an order, your contact information is used to get in touch with you. We use information received from drawings, contests and sweepstakes to administer these promotions. We use the information to contact you about specials and new products.

Demographic and profile data from online forms, cookies, or IP addresses and other log file information may be used to tailor your experience at our site, showing you content that we think you might be interested in, and displaying the content according to your preferences. This information may be shared with advertisers and others as aggregated statistics that will not identify you personally.

We will not sell or rent your personally identifiable information obtained through the Web site to anyone. We may send personally identifiable information about you to other companies or people when (a) we have your consent to share the information; (b) we need to share you information to provide the product or service you have requested; (c) we need to send the information to companies who work on behalf of Modelo to provide a product or service to you. Unless we tell you differently, these companies do not have the right to use personally identifiable information we provide to them beyond what is necessary to assist us; (d) we must reserve the right to disclose information if required by law to do so; (e) protect and defend the rights or property of Model or the users of corona.com; or (f) act under exigent circumstances to protect the personal safety of users of corona.com or the public. Nothing in this Policy is intended to interfere with the ability of Modelo to transfer all or part of its business and/or assets (including this Web site) to an affiliate or independent third party at any time, for any purpose, without any limitation whatsoever.

How You Can Control the Use of Your Information

If you do not want us to collect any of the above information from the Web site, please do not agree to the collection of information, nor submit any information. At the time of request, we provide users the opportunity to "opt-out" of receiving promotional materials via e-mails.

If you have already submitted personal information and would like us to remove it from its active database, please contact the Webmaster of the Web site at procermexlt@corona-extra.com. At your request, the personal information you have provided to us will be deleted from the active database and/or active mailing list. (After removal from our active database and mailing list, information may remain in back-up or archival form.)

Violation of Access Restrictions by Visistors Under 21 Years of Age

This Web site is intended and provided for the use and enjoyment of visitors who are 21 years of age or older. Date of birth verification is required at the entrance of this Web site and date of birth prompts may also be located within the Web site. If a user under the legal drinking age has provided us with personal information by obtaining access in violation of the Web site access restrictions, we ask that the parent or guardian of that user contact us immediately, by contacting the Webmaster of this Web site, so that we can immediately remove such information from the mailing list and active database.

Security

When you submit sensitive information via the Web site, we protect your information both online and offline. When we request sensitive information (such as credit card, name, address, etc) on our product order registration form, that information is encrypted and is protected with the best encryption software in the industry - SSL. While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect your information off-line. We use similar effort to protect all of our users_ information, not just the sensitive information mentioned above.

Assent

By using this Web site, you signify your assent to this Privacy Policy. If you do not agree to this policy, please do not use the site. We reserve the right, at our discretion, to change, modify, add or remove portions of this policy at any time. Please check this page periodically for changes. Your continued use of this Web site following the posting of changes to these terms will signify that you accept the changes.

Contact information

If you have any questions about this Privacy Policy, please send an e-mail to the Webmaster at procermexlt@corona-extra.com